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You’ve heard it countless times. Your clients want to feel: Safe. Secure. In control. And all the other emotions that tie into that great overarching benefit to help people reach their financial goals. And live happily ever after. But here’s the big question: Do they even WANT to feel secure about their financial goals?
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Admit it. You’re skeptical after reading this title. Is NOT giving financial advice really the answer to all your prospecting efforts? You work your ass off on building your knowledge, so will it get the recognition it truly deserves by NOT sharing it with the world? Well, here’s the disappointing truth…
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Dearly Beloved, We gather here today to honor the memory of our friend, Certified Financial Planner.