Let me tell you a short story before we go in depth. It’s about the new reality of a car salesman. Traditionally, many car dealerships are based on a simple idea: they know more about cars and pricing and profit than the customer does. By leveraging the information advantage, they can sell cars at a higher markup, upsell add ons, etc.
But what happens when the customers know more then they do, when potential customers know about every option, the inventory at every dealer, etc?
This is going to happen to every business, every sector, every level. Also to our financial planning business. When information is set free, does it help you or hurt you?
If it is not helping you, now is the time to act. Continue reading