Category Archives for "Metaphorically selling"

12 Duct Tape Metaphors for Financial Planners: How to Make Your Message Stick


Financial planning is like the Antique Road Show. It's real value, but people don't realize it at first.

Many masterful communicators such as Einstein and Aristotle have harnessed the power of metaphor to effectively persuade and inform.

Metaphors allow you to make the complex simple and the controversial palatable. Conversely, metaphors allow you to create extraordinary meaning out of the seemingly mundane.

Continue reading