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It’s the Advice Marketing conundrum. You want leads. They need advice. Why doesn’t it all just come together? Of all the problems most financial planners, accountants and brokers I speak to would love to solve, consistent, great quality leads is up there. To create a flow of leads that means you can invest more
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Blog, Engage With Your Value proposition, How to Be Meaningful, Metaphorically selling, The Power of Storytelling
Duct Tape Metaphors for Financial Planners: How to Make Your Message Stick
Financial planning is like the Antique Road Show. It’s real value, but people don’t realize it at first. Many masterful communicators such as Einstein and Aristotle have harnessed the power of metaphor to effectively persuade and inform. Metaphors allow you to make the complex simple and the controversial palatable. Conversely, metaphors allow you to create
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Are you a good driver? If you’re like most people, you probably think you’re a better-than-average driver.
