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You’re smart, motivated, and hard working. So you figure you have everything it takes to help people. Right? Well, not quite. To explain why, let’s do a little quiz. Let’s see how you do:
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Let me ask you a question first. Why do you think people buy your service? Many people believe that buying decisions are fairly logical. Your prospect adds up the cost and benefits of your service, compares it with others, and chooses the service with the better score. We like to think that a client’s decisions
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It’s okay. You can admit it. When you ask yourself how many prospects you really have for your financial planning business, you mostly tell yourself an exaggerated story. Why? Because the real answer might be embarrassing. You keep meaning to work on getting more people interested in your financial planning service – and you’ve
