There is hardly any product or service on the market today that customers can’t buy from someone else for about the same price, about the same quality, about the same level of service and about the same features. So, how do you sell your service? You manipulate or inspire people. Now please, don’t get me wrong. Manipulations are just a good tactic to increase sales. In fact, almost everybody is doing it. Do you recognize that companies drop the price, run a promotion, using fear or peer pressure? I’ll bet you do. When companies don’t know how to inspire people they tend to rely on a disproportional number of manipulations to get what they need. And for good reason, manipulations work. But rarely the manipulation tactic turns to one stop shop customer into a loyal customer. You see, when the customer came to you for your dropped price, can you tell me what he will expect the next time he wants to buy something from you? Exactly, he expects the minimum. He expects the lowest price. If people don’t see why you’re doing what you’re doing, there will be no loyalty. And if you aren’t the cheapest. He walks to your competition. That’s why manipulations lead to transactions, not loyalty.
Can you inspire your customers, so that he sees why you’re doing what you’re doing and he buys your service because of that? So that the next time he needs you, he doesn’t even think to research the competition. A loyal customer is even willing to suffer an inconvenience (such as a higher price) to continue to do business with you.
Can you tell me how you inspire people so that they see? Please tell me by leaving a comment below.