What is professionalism?
Professionalism is fitting in.
Fitting in the corporate culture of targets, AUM and commissions. Fitting in the accepted belief that more is better. Fitting in to not challenge the status quo in the financial services industry.
Imagine that Steve Jobs was a professional. Would there be an iPhone?
Picture this: a technique to seduce people which makes them do the things that you want them to do. In his best selling book Influence: The Psychology of Persuasion (Collins Business Essentials)
, persuasion-professor Robert Cialdini presents 6 scientific based seduction techniques from social psychology. The book gave me ideas a financial planner can use to make their clients say ‘YES’ to the service financial planners are offering.
Imagine that girl in fifth grade.
The one you really like, that special one. You’re having eye contact for a while now. Mostly at lunchbreak.
You want to talk to her, but you don’t know what to say.
But one day you finally got yourself together. You finally got the guts to walk up to her.
You are standing in front of her. And then you say:
Many financial planners act as if they cannot be trusted. Because they only appeal to the left side of the client’s brain. Are you this kind of financial planner? Check this article if you are.
