Do you have trouble finding clients for your financial planning service?
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Here's a glimpse of what we'll cover the next 9 days:
- How an Unpopular Financial Planning Service Can Become Instantly Desirable by Using a Simple Tool
"The old rule was: create safe ordinary services and combine it with great marketing. The new rule is: create a remarkable financial planning service that people seek out"
- Why Financial Planners Ought to Serve Almost Unknown Niches
"Sure, you’ll get noticed by your target audience. They recognize themselves in what they are or what they do for a living. But does your target audience believe what you are saying?"
- Financial Planning Isn't About Solving Problems; It's about FINDING Problems
"It is in fact the discovery and creation of problems rather than any superior knowledge, technical skill, or craftsmanship, which often sets the financial planner apart from others in his field."
- The Pricing Mistake Almost Every Financial Planner Makes (and What To Do About It)
"As Dan Ariely points out in Predictably Irrational, it’s all about relativity. People not only tend to compare things with one another but also tend to focus on comparing things that are easily comparable – and avoid comparing things that cannot be compared easily."